Build your quiz

Branching and the Conversation Studio

Keep the journey relevant and understandable.

1. Create a branch

Use logic rules to show, hide or jump based on an earlier answer. Give each branch a sensible destination. Avoid loops and references to deleted questions.

2. Review the journey

Open Conversation Studio to see the question journey together. Use it to identify disconnected results, unnecessary questions and routes that do not serve the visitor’s goal.

3. Test every route

Answer the quiz as different visitor types. Change an earlier answer and confirm later fields and results update correctly. Test grouped pages with conditional fields as well as single-question presentation.