01 / UNDERSTAND
Start with their world.
What does your bag usually need to carry?A laptop and work essentials
What would make getting out the door easier?Having a place for everything
Does your bag need to carry a 17-inch laptop?No
THE QUIZ PLATFORM FOR A MORE PERSONAL CUSTOMER JOURNEY
The right question
changes everything.
Turn curiosity into a confident next step. Create product finders, scorecards, and quizzes that help people see what’s right for them—and why.
Interactive sample No signup needed
THE EVERYDAY EDIT / PRODUCT FINDER
01 / A BETTER CONVERSATIONWhat would make your
everyday a little easier?
everyday a little easier?
A place for everything
RECOMMENDATION / EXAMPLEThe Workday Pack
Product recommendations Audience segmentation Personalized scorecards Conversion analytics
THE INTELLIGENCE BETWEEN QUESTION AND ANSWER
One conversation.
A more relevant next step.
Learn what matters. Connect the dots. Make your recommendation feel earned.
02 / CONNECT
Make the logic yours.
Give matching answers points. Exclude options that don’t fit.
Answer-based rules Clear matching reasons A fallback when needed
Their answers shape the result.
You set the criteria.
You set the criteria.
03 / GUIDE
A NEXT STEP WITH CONTEXTThe Workday Pack
A fictional organized pack with space for a laptop up to 15 inches.
You said you carry a laptop and work essentials.
Explore the packLESS PITCH. MORE “THAT’S ME.”
Let them feel
understood.
A good question does two jobs: it helps you learn about your customer, and helps your customer see what matters.
Try this three-question product finder. Your answers shape the recommendation—including when none of the products is a good fit.
This is a working sample.
Try it. See what changes.
Try it. See what changes.
TRY IT YOURSELF1 / 3
THE EVERYDAY EDIT
What does your bag usually need to carry?
Find a bag that fits the way you move.
Three questions. A more personal answer.
Fictional products. Real pippi matching. Answers stay in this page and are not saved.
ONE BUILDER. DIFFERENT DESTINATIONS.
What happens after
the last question?
The result is where curiosity becomes a decision. Make it worth getting there.
Your everyday, simplifiedThe Everyday Sling Light, compact, just enough
Make choosing feel easy.
Match answers to the right product or offer. Explain why it fits, rule out mismatches, and link to the next step.
Try the product finderJust exploring Ready for a plan Let’s get started
Meet them where they are.
Help visitors recognize their priorities. Send different audiences to different advice, offers, or calls to action.
Explore the approachA clearer next stepCapture Follow-up Measurement Illustrative scorecard
Turn insight into momentum.
Score the areas that matter. Show people where they stand and give them useful guidance to move forward.
See how it worksFROM FIRST QUESTION TO NEXT STEP
Thoughtful on the outside.
Flexible underneath.
01
Start a conversation.
Choose a product finder, segmentation quiz, or scorecard template. Shape the questions around what your audience wants to figure out.
02
Give every answer a purpose.
Set conditional paths, outcome points, and exclusions. Add explanations that connect the recommendation to what someone told you.
03
Make the next step clear.
Choose when to ask for contact details. Preview the journey, publish a link or embed, and watch how people move through it.
Flexible question types Editable rules & outcomes Consent controls
KNOW WHAT TO IMPROVE NEXT
See the story
behind the submit.
A total lead count only tells part of the story. See who starts, who finishes, which results they reach, and whether they click the next step.
- Find questions where unfinished sessions go quiet.
- Compare completion trends across date ranges.
- See leads and offer clicks by outcome.
- Export question-level data for a closer look.
Optional, consent-gated GA4 and Meta events connect quiz steps to your tracking setup.
Conversion journeyILLUSTRATIVE DATA
Started1,000
Completed680
Completion68%
Quiz started1,000
Quiz completed680
Results viewed620
Offer clicked186
A step worth reviewing
Look at the wording and effort required where unfinished sessions pause.
Sample numbers demonstrate the dashboard. Offer clicks are not purchases.
KEEP THE CONVERSATION GOING
Great answers deserve
a thoughtful follow-up.
A useful conversation shouldn’t end at “submit.” Carry the answers, scores, and context into your next conversation.
HubSpot
GoHighLevel
Salesforce
ActiveCampaign
Klaviyo
Mailchimp
Zoho CRM
Twenty CRM
CRM connectors are in pilot. Provider setup and authorization are required; availability varies. Logos identify providers, not customers or endorsements.
A FEW GOOD QUESTIONS
Curious?
Good.
What can I create with pippi?
Build product finders, audience segmentation quizzes, category scorecards, forms, and surveys. Start with a marketing template, customize the questions, and set the rules that connect answers to results.
Can different answers lead to different recommendations?
Yes. Add points to matching outcomes, exclude products that don’t fit, and use conditional logic to show relevant questions. Give each outcome its own explanation and next-step link. Category scorecards show scores across the areas you define.
Do I have to collect an email before showing results?
You choose. Configure lead capture before or after results, make it optional or required, and set your consent wording. The sample on this page collects no contact information and saves no answers.
What can I see in analytics?
See starts, completions, captured leads, result views, offer clicks, trends, and outcome segments. Question-level reporting highlights unfinished sessions quiet for at least 30 minutes. Offer clicks are not purchases; revenue attribution and built-in A/B testing are not included yet.
Can I use my CRM or email platform?
pippi includes webhooks, a direct GoHighLevel connection, and a growing set of CRM and email connectors in pilot. Provider authorization and setup are required. Availability varies by provider; some require your own developer credentials. These connectors are not a built-in email campaign service.
How do I get access?
Create an account with your email and a password, confirm your email, and start building. You can also explore the interactive sample without an account.
A BETTER CONVERSATION STARTS HERE
Your next customer
has a question.
Start with theirs.
Give them a little clarity. Give your offer a little context.
Make the next step feel like their idea.