Help shoppers find what fits with a product recommendation quiz.

Start with the differences shoppers care about

A good product finder translates product features into everyday needs. Instead of asking shoppers to choose technical specifications, ask how they will use the product, what they need to carry, or which trade-offs matter most. Keep questions specific enough to improve the recommendation.

Connect answers to product matches

Create your product outcomes and assign answer weights to them. Use exclusions for answers that make a product unsuitable. Review ties and cases where no product fits before publishing. A recommendation should reflect the rules you configured, not imply that the quiz knows more than the customer has shared.

Explain the recommendation

Give each result a clear description of who it suits and why someone might choose it. Add a destination link to the relevant product page. The quiz helps guide the decision; purchasing happens on your linked store or website. Keep availability, pricing, and checkout details accurate at that destination.

Publish, embed, and refine

Share the public quiz link or embed it in your website. Customize the quiz theme in Pippi; an iframe does not automatically inherit your website styles. Review completions and result clicks to see whether the journey is useful, then test clearer questions or more helpful result descriptions.

Before you build