Leads and analytics
Read completion and conversion reports
Interpret the funnel without overclaiming.
1. Follow the funnel
Compare visits, starts, completions and captured leads using the available reporting views. Check the selected date range and whether you are looking at preview or live activity.
2. Investigate drop-off
Look for the questions where visitors stop. Required fields, unclear wording or irrelevant questions are hypotheses to test, not automatic explanations. Low sample sizes can mislead.
3. Understand limits
Offer clicks do not establish purchases. Browser blocking, consent and interrupted sessions can limit tracking. Verify a real published submission appears in results before relying on a new quiz’s reports.